Salient Features
-
4 Weeks of hands on training
- Weekend online sessions
- Live Projects & Practical Assignments
- Comprehensive Training Material
- Extensive online Support
- Post Training Guidance & Advice
MODULE 1 - Website Development & Marketing
23rd, 30th August, 6th, and 13th September 2020 (02:00 - 05:00 PM)Prologue
- Defining Digital Marketing
- Growth of Digital Marketing
- Traditional vs Digital Marketing
- Scope of Digital Marketing
Website Development
- What is a website?
- Types of Website
- Critical Success Factors
- Website Development Process
- Web Hosting
Search Engine Optimization (SEO)
- Definition and Importance of Search Engines
- How Search Engines Work?
- Popular Search Engines
- What is Search Engine Optimization (SEO)?
- Website Optimization
Search Engine Marketing (SEM)
- Define Search Engine Marketing
- Google Adwards
- How Adwards Work?
- Adwards Compaigns
Website Analytics
- Introduction to Web Analytics
- Enabling Google Analytics
- Google Analytics Reports
MODULE 2 - SOCIAL MEDIA MARKETING
20rd, 27th September, 4th, and 11th October 2020 (02:00 - 05:00 PM)Prologue
- Define Social Media
- Types of Social Media
- Social Media Marketing
- Popular Social Media Channels
- Pros & Cons of Each Social Media Channel
Social Media Profile Set Up
- Facebook & Instragram Pages
- Post Types
- Increase Likes and Fans
- Scheduling and Re-Scheduling Posts
Facebook & Instagram Advetising
- Select Ad Objectives
- Choose Ad Types
- Create Ad Compaigns
Facebook & Instagram Analytics
- Page Insights
- Audience Insights
- Posts Insights
YouTube Marketing
- Channel Setup
- Optimizing YouTube Channel
- Types of YouTube Videos
- Uploading and Optimizing Videos
- Creating Playlists
- Tips to Market Channel
- YouTube Advertising
- YouTube Analytics
Training Lead
NADEEM MUSTAFA
Accomplished Marketing and Management Professional, Innovative Thinker & Problem Solver, Prominent, Educationist, Professional Trainer and Master Facilitator.
Over 20 years experience of practicing and training in Digital Marketing.
Delegate Fee
Fee: Rs. 16,000/- participant per module
- 10% discount on registration of 2 or more participants
- 15% dicsount on registration of both modules
Include certificate, training material, projects eveluation, and online support.
Payment Method
Pay/Deposit Online
United Bank Limited (UBL)
- Account No. 0109 0002 5902 3164
- IBAN: PK39 UNIL 0109 0002 5902 3164
Cross Cheque in favour of "Creative Impulse"